T97-54 Arthur Whitmore: (202) 205-4144
October 30, 1997 Broadcast Contact:(301) 827-3414
Consumer Inquires:(800) 532-4440
FDA FOOD LABEL WINS PRESIDENTIAL DESIGN ACHIEVEMENT AWARD
On October 30, 1997, representatives of the Food and Drug
Administration received the Presidential Design Achievement Award
for the "Nutrition Facts" panel found on virtually all food labels.
The FDA officials, along with officials from 8 other federal
organizations were presented with the award by Mrs. Tipper Gore, on
behalf of President and Mrs. Clinton.
The nine winners of this Presidential Award were selected out
400 entrants by a blue ribbon panel of architects, artists and
other design experts. Only 31 of these Presidential Awards for
Design Excellence have been bestowed since their creation in 1983.
The Award recognizes exemplary achievements in Federal design
in such areas as architecture, interior design, urban planning and
graphic design. The FDA's "Nutrition Facts" Panel was selected
because it was deemed to have been a very useful, consumer-friendly
design for providing consumers with accurate nutrition information
about the foods they buy and consume.
The "Nutrition Facts" panel has been required on virtually all
food labels since August 1994. It is estimated that more than 300
billion food product containers now bear this format, and national
surveys reveal its wide acceptance and use by the general public.
In fact, almost 80 percent of consumers surveyed, reported checking
the new food label when buying new food products.
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This is a mirror of the page at HTTP://www.fda.gov/bbs/topics/ANSWERS/ANS00830.html