US FDA/CFSAN - Legal Context of Consumer Research on Health Claims and Other Food Labeling Claims
November 17, 2005
US FDA/CFSAN
Legal Context of Consumer Research on Health Claims and Other Food Labeling Claims
November 17, 2005
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Why Consumer Research?
- To understand
- how claims in food labeling affect consumer perceptions
- what kinds of claims in food labeling have potential to mislead
- To determine whether potentially misleading health claims can be cured by disclaimers or other qualifying language.
- If answer is yes, what are the characteristics of an effective disclaimer?
