US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims - Slide 7 - QHC Consumer Research Objectives

US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims November 17, 2005

US FDA/CFSAN

Assessing Consumers' Perceptions of Health Claims

November 17, 2005

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QHC Consumer Research Objectives

2) Determine whether consumers differentiate between dietary guidance and health claims.

3) Examine the impact of structure-function claims and alternative language versus qualified and unqualified health claims.

Slide 7 of 42

Slide 7 of 42

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Slide 7 of 42