US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims - Slide 6 - Qualified Health Claims (QHC) Consumer Research Objectives

US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims November 17, 2005

US FDA/CFSAN

Assessing Consumers' Perceptions of Health Claims

November 17, 2005

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Qualified Health Claims (QHC)
Consumer Research Objectives

1) Measure consumer reaction to the FDA-proposed 4 levels of health claims on basis of:

Strength of scientific evidence
Overall healthfulness of the product
Perception of product quality
Perception of product safety
Purchase intent

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