US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims - Slide 41 -

US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims November 17, 2005

US FDA/CFSAN

Assessing Consumers' Perceptions of Health Claims

November 17, 2005

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Further research could determine:

Ideal number of levels that could increase consumers' ability to distinguish the scientific evidence associated with label claims
AND

2. Terminology or language consumers would find most helpful in improving eating behaviors.

In Summary... Consumer Insights

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