Perception of Safety by Label Condition
Label Content
Standardized Mean
(product neutralized)
"C" Report Card Text conveys less safety than Unqualified, Structure-Function, Graphic and Text A, and several B claims (Text, Point-Counterpoint, Alt. B2).
Statistically significant
(> 95% confidence level)
"C" Report Card Text
IFIC Foundation Qualified Health Claims Research http://ific.org
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