Perception of Quality by Label Condition
Label Content
Standardized Mean
(product neutralized)
IFIC Foundation Qualified Health Claims Research http://ific.org
Statistically significant
(> 95% confidence level)
"D" Report Card Graphic and Text convey less quality than Structure-Function and Alternative B2 claims.

"D" Report Card Graphic also conveys less quality than the Report Card Text A claim.
"D" Report Card Graphic
+
"D" Report Card Text
+
+
+