US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims    November 17, 2005
US FDA/CFSAN

Assessing Consumers' Perceptions of Health Claims

November 17, 2005

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Perception of Healthfulness by Label Condition
Label Content
IFIC Foundation Qualified Health Claims Research http://ific.org
Standardized Mean
(product neutralized)
"C" Report Card Text and D Report Card Graphic convey less healthfulness than Structure-Function and several B claims (Text, Point-Counterpoint, Alt. B2).
Statistically significant
(95% confidence level)
"C" Report Card Text
"D" Report Card Graphic
+
+
+
+
+

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