US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims    November 17, 2005
US FDA/CFSAN

Assessing Consumers' Perceptions of Health Claims

November 17, 2005

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Consumers can distinguish among 4 levels of science using report card graphic;

but with negative consequences observed in consumer perception of product safety,
quality, and
healthfulness at some lower level claims (report card graphic and text).


Slide 27 of 42

Slide 27 of 42

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Slide 27 of 42