US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims    November 17, 2005
US FDA/CFSAN

Assessing Consumers' Perceptions of Health Claims

November 17, 2005

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IFIC Foundation Qualified Health Claims Research http://ific.org
Consumers can distinguish among 4 levels of science using
Report Card Graphic, but with other negative consequences.

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Slide 23 of 42