US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims - Slide 22 - Consumers can distinguish among 4 levels of science using report card graphic; but with negative consequences observed in consumer perception of product safety, quality, and healthfulness at some lower level claims.

US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims November 17, 2005

US FDA/CFSAN

Assessing Consumers' Perceptions of Health Claims

November 17, 2005

Consumers can distinguish among 4 levels of science using report card graphic;

but with negative consequences observed in consumer perception of product safety,
quality, and
healthfulness at some lower level claims.

Slide 22 of 42

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Slide 22 of 42