US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims    November 17, 2005
US FDA/CFSAN

Assessing Consumers' Perceptions of Health Claims

November 17, 2005

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(n=5642)
Q53. How easy was it for you to distinguish among the four levels of claims in the FDA system?
Scale: 1-2 = Very difficult to distinguish
3-5= Moderate
6, 7=Very easy to distinguish
Out of those who said it was "Easy":
0 of 4 correct 28%
1 of 4 correct 16%
2 of 4 correct 23%
4 of 4 correct 32%
Only one-fourth of consumers felt it was easy to distinguish among 4 levels of claims.

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