US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims
November 17, 2005
US FDA/CFSAN
Assessing Consumers' Perceptions of Health Claims
November 17, 2005
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Multiple Claim Card Sort Exercise:
PROPORTION OF CORRECT
RANKING ORDER
for Embedded or Point-Counterpoint Claims
78% of consumers cannot correctly sort four levels of claims as to the scientific evidence.
Slide 20 of 42
Slide 20 of 42
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Slide 20 of 42
