US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims - Slide 16 - Consumer perceptions are impacted by:

US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims November 17, 2005

US FDA/CFSAN

Assessing Consumers' Perceptions of Health Claims

November 17, 2005

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Consumer perceptions are impacted by:

Claim Type

Report card graphic; report card text; point-counterpoint; embedded

Claim Level

(A-D)

Perception of Product/Awareness of Nutrient

Orange juice/calcium; pasta sauce/lycopene; breakfast cereal/trilinium

Slide 16 of 42

Slide 16 of 42

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Slide 16 of 42