US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims - Slide 13 - Proposed FDA 4-levels of Health Claims: FDA-IFIC Tested Formats (examples at "B" level stated below)

US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims November 17, 2005

US FDA/CFSAN

Assessing Consumers' Perceptions of Health Claims

November 17, 2005

Proposed FDA 4-levels of Health Claims:
FDA-IFIC Tested Formats (examples at "B" level stated below)

"Promising but not conclusive evidence suggests that [component] may reduce the risk of [disease]."

"[Component] may reduce the risk of [disease]." "The scientific evidence is promising but not conclusive."

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