US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims - Slide 12 - Proposed FDA 4-levels of Health Claims: FDA-IFIC Tested Formats (examples at "B" level stated below)

US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims November 17, 2005

US FDA/CFSAN

Assessing Consumers' Perceptions of Health Claims

November 17, 2005

Proposed FDA 4-levels of Health Claims:
FDA-IFIC Tested Formats (examples at "B" level stated below)

Control: nutrient content claim only
2. Report Card Text

"[Component] may reduce the risk of [disease]."
"FDA evaluated the scientific evidence and gave it a "B" rating, based on a scale of A (strongest evidence) to D (weakest evidence).

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