US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims - Slide 11 - Proposed FDA 4-levels of Health Claims: FDA-IFIC Tested Formats (examples at "B" level stated below)

US FDA/CFSAN - Assessing Consumers' Perceptions of Health Claims November 17, 2005

US FDA/CFSAN

Assessing Consumers' Perceptions of Health Claims

November 17, 2005

Proposed FDA 4-levels of Health Claims:
FDA-IFIC Tested Formats (examples at "B" level stated below)

Control: nutrient content claim only
1. Report Card Graphic

Slide 11 of 42

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42

Slide 11 of 42