Proposed FDA 4-levels of Health Claims:
FDA-IFIC Tested Formats (examples at "B" level stated below)

• Report Card Graphic
• "[Component] may reduce the risk of [disease]." (including check box graphic "B")
• Report Card Text
• "[Component] may reduce the risk of [disease]." "FDA evaluated the scientific evidence and gave it a "B" rating on a scale of..."
• Embedded
• "Promising but not conclusive evidence suggests that [component] may reduce the risk of [disease]."
• Point-Counterpoint
• "[Component] may reduce the risk of [disease]." "The scientific evidence is promising but not conclusive."