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November 17, 2005

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Qualified Health Claims

[Transcript of Dr. Ippolito's remarks]

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Author: Pauline M. Ippolito, Ph.D., FTC

Table of Contents
  1. Qualified Health Claims
  2. Deception Statement & Advertising Substantiation Statement
  3. Research on Qualified Health Claims
  4. Mildly Qualified Claim
  5. Tested Claims from Earlier Research
  6. Tested Claims from Earlier Research
  7. Tested Claims from Earlier Research
  8. How Sure are Scientists?
  9. How Sure are Scientists?
  10. How Sure are Scientists?
  11. How Sure are Scientists?
  1. Latest Round of Experiments
  2. How Certain Is The Evidence?
  3. How Certain Is The Evidence?
  4. How Certain Is The Evidence?
  5. How Certain Is The Evidence?
  6. How Certain Is The Evidence?
  7. Lycopene Fact Sheet
  8. How Certain Is The Evidence?
  9. Some Conclusions
  10. Some Conclusions
  11. References

Public Meeting: Assessing Consumers' Perceptions of Health Claims November 17, 2005

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Hypertext updated by dav January 19, 2006