US FDA/CFSAN - Policy Makers' Paradigms and Evidence from Consumer Interpretations of Dietary Supplement Labels    November 17, 2005
US FDA/CFSAN

Policy Makers' Paradigms and Evidence from Consumer Interpretations of Dietary Supplement Labels

November 17, 2005

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The Impact of "Filters" on Consumer Beliefs

Product Claims/
Disclaimers
Distal Attitude
Filters
Tangential
Attitude
Filters
Behavioral
Filters
Product Specific
Beliefs
Demographic
Filters
e.g., government trust, health motivation
e.g., Industry trust, supplement innovativeness
e.g., supplement use
e.g., gender, age, education

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Slide 9 of 29