US FDA/CFSAN - Policy Makers' Paradigms and Evidence from Consumer Interpretations of Dietary Supplement Labels
November 17, 2005
US FDA/CFSAN
Policy Makers' Paradigms and Evidence from Consumer Interpretations of Dietary Supplement Labels
November 17, 2005
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DIRECT EFFECTS MODEL
Consumer beliefs should be significantly affected by information on the label
Such beliefs reflect differences between the type of claim and disclaimers used
Product Claims/Disclaimers → Product Specific Beliefs
Slide 7 of 29
Slide 7 of 29
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