US FDA/CFSAN - Policy Makers' Paradigms and Evidence from Consumer Interpretations of Dietary Supplement Labels
November 17, 2005
US FDA/CFSAN
Policy Makers' Paradigms and Evidence from Consumer Interpretations of Dietary Supplement Labels
November 17, 2005
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Index
Existing Literature
- Disclaimers
- May not have intended effect (Depends on consumer's ability to comprehend, message believability,
relevance...Stewart and Martin 1994, Ford, Hastak, Mitra and Ringold 1996)
- Absolute disclaimers less effective than those identifying specific risk; effectiveness a function
of knowledge (nutrient content claims; Andrews, Burton and Netermeyer 2000; Andrews, Netermeyer and Burton 1998)
- Disclaimers must be very carefully and strongly worded--may have an effect opposite that intended
(food advertising disclaimers; Murphy and Hoppock 1998)
