US FDA/CFSAN - Policy Makers' Paradigms and Evidence from Consumer Interpretations of Dietary Supplement Labels
November 17, 2005
US FDA/CFSAN
Policy Makers' Paradigms and Evidence from Consumer Interpretations of Dietary Supplement Labels
November 17, 2005
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Index
Purpose of the Current Study
Empirically examine the consumer's information environment
Examine two paradigms of consumer information processing:
Direct effects model
Impact of consumer filters
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