US FDA/CFSAN - Policy Makers' Paradigms and Evidence from Consumer Interpretations of Dietary Supplement Labels
November 17, 2005
US FDA/CFSAN
Policy Makers' Paradigms and Evidence from Consumer Interpretations of Dietary Supplement Labels
November 17, 2005
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Bounds of the research
- Situational involvement--task at hand
- Priming of relevance
- Specific attention measures
- Attenuated due to label simplicity? Or did simplicity maximize the effects?
- Enduring involvement
- 6% have heart disease
- 3% use garlic
- What if members of the subject pool suffered from chronic illness related to claim/disclaimer?
