Examining the FILTERS MODEL:
- H6: There is a significant interaction between the claims/disclaimers and the supplement name such claims/disclaimers have less impact on consumer beliefs regarding the supplement's effectiveness, the scientific certainty and the FDA evaluation of the claims on a well-known dietary supplement than on an unknown supplement.
- Non-significant Wilks' ? this interaction
- For herb X, no significant differences between cells in structure function beliefs nor disease beliefs
- No Support for H6