US FDA/CFSAN - Policy Makers' Paradigms and Evidence from Consumer Interpretations of Dietary Supplement Labels
November 17, 2005
US FDA/CFSAN
Policy Makers' Paradigms and Evidence from Consumer Interpretations of Dietary Supplement Labels
November 17, 2005
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Findings
- H1: Consumer beliefs regarding the effectiveness of a supplement in preventing, treating or curing a disease are lower when exposed to a structure function claim than when exposed to a disease claim.
- Non-significant Wilks' ? for label and claims condition disease beliefs do not vary by type of claim
- No difference in disease beliefs for structure function claim only and disease claim only for both garlic (p=0.51) and herb X (p=0.55)
- No Support for H1
