US FDA/CFSAN - Policy Makers' Paradigms and Evidence from Consumer Interpretations of Dietary Supplement Labels
November 17, 2005
US FDA/CFSAN
Policy Makers' Paradigms and Evidence from Consumer Interpretations of Dietary Supplement Labels
November 17, 2005
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Procedures
- Mall intercepts at 7 geographic locations
- Quota sampling to match US Bureau of Census projections for age (n= 359)
- Subjects completed verbal protocol, self administered questionnaire (dependent and personal difference measures)
- Trust in government (Scholz and Lubell 1998)
- Health-motivation (Moorman and Matulich 1993)
- Trust in the herbal dietary supplement industry (patterned after Mohr, Eroglu and Ellen 1998)
- Supplement innovativeness (Goldsmith and Hofacker 1991)
- Supplement use
- Demographic characteristics
- Label in full view while subjects complete questionnaire. No need to recall information.
- Contrasts and MANCOVA used
