US FDA/CFSAN - Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims - Slide 43 - Health Claim Effects

US FDA/CFSAN - Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims November 17, 2005

US FDA/CFSAN

Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims

November 17, 2005

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Health Claim Effects

Health claims create more positive impressions of a food product, and disclaimers do not change this effect

Health claims often have stronger effects when the relationship mentioned is less familiar to consumers

Slide 43 of 45

Slide 43 of 45

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Slide 43 of 45