US FDA/CFSAN - Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims - Slide 40 - Effects of "Full Information"

US FDA/CFSAN - Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims November 17, 2005

US FDA/CFSAN

Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims

November 17, 2005

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Effects of "Full Information"

Reading one page summary resulted in greater perceived scientific certainty for A and B level health claims

Increasingly negative summaries (C and D level claims) resulted in ratings comparable to those of respondents seeing the unqualified health claim

Slide 40 of 45

Slide 40 of 45

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Slide 40 of 45