US FDA/CFSAN - Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims - Slide 37 - Perceived Health Importance

US FDA/CFSAN - Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims November 17, 2005

US FDA/CFSAN

Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims

November 17, 2005

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Perceived Health Importance

Health Claim Effect--Only significant effect of presence of a health claim for D level (lycopene) claim

Disclaimer Effect--Presence of the disclaimer had no significant effect on perceived health importance compared to relevant unqualified health claim

Slide 37 of 45

Slide 37 of 45

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Slide 37 of 45