US FDA/CFSAN - Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims - Slide 36 - Other Perceived Health Benefits

US FDA/CFSAN - Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims November 17, 2005

US FDA/CFSAN

Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims

November 17, 2005

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Other Perceived Health Benefits

Health Claim Effect--When a health claim is present, perceive other benefits for 2/4 claims; greatest for the D level claim

Disclaimer Effect--Presence of the disclaimer no significant effect on perceptions of other health benefits compared to unqualified health claim

Slide 36 of 45

Slide 36 of 45

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Slide 36 of 45