US FDA/CFSAN - Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims - Slide 34 - Effects on Scientific Certainty

US FDA/CFSAN - Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims November 17, 2005

US FDA/CFSAN

Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims

November 17, 2005

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Effects on Scientific Certainty

Health Claim Effect--Significantly greater certainty when an unqualified health claim present, esp. for less familiar nutrients

Disclaimer Effect--Presence of the appropriate disclaimer effective only for D level claim (lycopene); Level B and C claims (omega-3, selenium) more positive with a disclaimer

Slide 34 of 45

Slide 34 of 45

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Slide 34 of 45