US FDA/CFSAN - Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims - Slide 26 - Do disclaimers convey decreasing levels of scientific support?

US FDA/CFSAN - Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims November 17, 2005

US FDA/CFSAN

Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims

November 17, 2005

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Do disclaimers convey decreasing levels of scientific support?

The perceived strength of science conveyed by a disclaimer should decrease significantly as the disclaimer says the evidence is weaker
Data Analysis: Look for significant linear effect of disclaimer level on the perceived strength of science measure (i.e., B>C>D)

Slide 26 of 45

Slide 26 of 45

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Slide 26 of 45