US FDA/CFSAN - Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims - Slide 11 - Experimental Design and Methods

US FDA/CFSAN - Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims November 17, 2005

US FDA/CFSAN

Effects of Strength of Science Disclaimers on the Communication Impacts of Health Claims

November 17, 2005

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Experimental Design and Methods

Shopping mall-intercept experiment
Sample of 1,920 adults
Each respondent sees one product with a disclaimer and one product with a control label
Each respondent randomly assigned to a disclaimer/control label combination to control bias

Slide 11 of 45

Slide 11 of 45

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Slide 11 of 45