U. S. Food and Drug Administration
Center for Food Safety and Applied Nutrition
Consumer Impacts of Health Claims
January 1997


Verbatim Health Claims Message
by Product and Experimental Condition


STRAWBERRY YOGURT

CALCIUM AND OSTEOPOROSIS HEALTH CLAIM

LONG MODEL MESSAGE:

Regular exercise and a healthy diet with enough calcium helps teen and young adult white and Asian women maintain good bone health and may reduce their high risk of osteoporosis later in life.

Bag #1 (product 2)

SHORT MODEL MESSAGE:

Diets high in calcium may reduce the risk of osteoporosis.

Bag #7 (product 2)

PUBLIC HEALTH ENDORSEMENT (LONG):

The National Institutes of Health recommend regular exercise and a healthy diet with enough calcium to help maintain good bone health. Teen and young adult white and Asian women may reduce their high risk of osteoporosis later in life.

Bag #11 (product 1)

PUBLIC HEALTH ENDORSEMENT (SHORT):

The National Institutes of Health recommend diets high in calcium to reduce the risk of osteoporosis.

Bag #2 (product 1)

FDA ENDORSEMENT SEAL (LONG):

Regular exercise and a healthy diet with enough calcium helps teen and young adult white and Asian women maintain good bone health and may reduce their high risk of osteoporosis later in life.

Food and Drug Administration Approved Health Claim

Bag #8 (product 1)

FDA ENDORSEMENT SEAL (SHORT):

Diets high in calcium may reduce the risk of osteoporosis.

Food and Drug Administration Approved Health Claim

Bag #5 (product 1)

SEE BACK PANEL (SBP) LONG--WITH LONG MESSAGE ON BACK PANEL

Diets high in calcium may reduce the risk of osteoporosis. See back panel.

BACK PANEL INFORMATION:

Regular exercise and a healthy diet with enough calcium helps teen and young adult white and Asian women maintain good bone health.

Bag #4 (product 2)

SEE BACK PANEL (SBP) SHORT--WITH NO MESSAGE ON BACK PANEL

Diets high in calcium may reduce the risk of osteoporosis. See back panel.

BACK PANEL: no additional claim information

Bag #10 (product 2)

HEALTH CLAIM CONTROL, CALCIUM AND FAT NUTRIENT CONTENT CLAIMS

Bag #6 (product 3)

Bag #9 (product 3)

NO HEALTH CLAIM AND NO NUTRIENT CONTENT CLAIM CONTROL

Bag #3 (product 3)

Bag #12 (product 3)


FROZEN LASAGNA

DIETARY SATURATED FAT AND CHOLESTEROL AND RISK OF CHD HEALTH CLAIM

LONG MODEL MESSAGE:

Many factors, such as a family history of the disease, increased blood and LDL-cholesterol levels, high blood pressure, cigarette smoking, diabetes, and being overweight, contribute to developing heart disease. A diet low in saturated fat, cholesterol and total fat may help reduce the risk of heart disease.

Bag #3 (product 1)

SHORT MODEL MESSAGE:

A diet low in saturated fat, cholesterol and total fat may help reduce the risk of heart disease.

Bag #9 (product 1)

PUBLIC HEALTH ENDORSEMENT (LONG):

The American Heart Association recommends a diet low in saturated fat, cholesterol, and total fat to help reduce the risk of heart disease. Many factors, such as a family history of the disease, increased blood and LDL-cholesterol levels, high blood pressure, cigarette smoking, diabetes, and being overweight, contribute to developing heart disease.

Bag #12 (product 2)

PUBLIC HEALTH ENDORSEMENT (SHORT):

The American Heart Association recommends a diet low in saturated fat, cholesterol, and total fat to help reduce the risk of heart disease.

Bag #1 (product 3)

FDA ENDORSEMENT SEAL (LONG)

Many factors, such as a family history of the disease, increased blood and LDL-cholesterol levels, high blood pressure, cigarette smoking, diabetes, and being overweight, contribute to developing heart disease. A diet low in saturated fat, cholesterol, and total fat may help reduce the risk of heart disease.

Food and Drug Administration Approved Health Claim

Bag #7 (product 3)

FDA ENDORSEMENT SEAL (SHORT)

A diet low in saturated fat, cholesterol, and total fat may help reduce the risk of heart disease.

Food and Drug Administration Approved Health Claim

Bag #6 (product 2)

SEE BACK PANEL (SBP)--WITH LONG MESSAGE ON BACK PANEL

A diet low in saturated fat, cholesterol, and total fat may help reduce the risk of heart disease. See back panel.

BACK PANEL INFORMATION:

Many factors, such as a family history of the disease, increased blood and LDL-cholesterol levels, high blood pressure, cigarette smoking, diabetes, and being overweight, contribute to developing heart disease.

While many factors affect heart disease, a diet low in saturated fat, cholesterol, and total fat may help reduce the risk of heart disease.

Bag #5 (product 3)

SEE BACK PANEL (SBP) SHORT--WITH NO MESSAGE ON BACK PANEL

A diet low in saturated fat, cholesterol, and total fat may help reduce the risk of heart disease. See back panel.

BACK PANEL: no additional claim information

Bag #11 (product 3)

HEALTH CLAIM CONTROL, LOW FAT AND LOW CHOLESTEROL NUTRIENT CONTENT CLAIMS

Bag #4 (product 1)

Bag #8 (product 2)

NO HEALTH CLAIM AND NO NUTRIENT CONTENT CLAIM CONTROL

Bag #2 (product 2)

Bag #10 (product 1)


RAISIN BRAN CEREAL

FOLIC ACID AND NEURAL TUBE DEFECTS HEALTH CLAIM

LONG MODEL MESSAGE:

Women who consume adequate amounts of folic acid, a B vitamin, daily throughout their childbearing years may reduce their risk of having a child with a neural tube birth defect. Such birth defects, while not widespread, are very serious. They can have many causes. Adequate amount of folic acid can be obtained from diets rich in fruits, dark green leafy vegetables and legumes, enriched grain products, fortified cereals, or a supplement. Folic acid consumption should be limited to 1,000 micrograms per day from all sources.

Bag #2 (product 3)

SHORT MODEL MESSAGE:

Diets with enough folic acid may reduce the risk of certain birth defects.

Bag #8 (product 3)

PUBLIC HEALTH ENDORSEMENT (LONG):

The National Institutes of Health recommend that women consume adequate amounts of folic acid, a B vitamin, daily throughout their childbearing years to reduce their risk of having a child with a neural tube birth defect. Such birth defects, while not widespread, are very serious. They can have many causes. Adequate amounts of folic acid can be obtained from diets rich in fruits, dark green leafy vegetables and legumes, enriched grain products, fortified cereals, or a supplement. Folic acid consumption should be limited to 1,000 micrograms per day from all sources.

Bag #10 (product 3)

PUBLIC HEALTH ENDORSEMENT (SHORT):

The National Institutes of Health recommend diets with enough folic acid to reduce the risk of certain birth defects.

Bag #3 (product 2)

FDA ENDORSEMENT SEAL (LONG):

Women who consume adequate amounts of folic acid, a B vitamin, daily throughout their childbearing years may reduce their risk of having a child with a neural tube birth defect. Such birth defects, while not widespread, are very serious. They can have many causes. Adequate amounts of folic acid can be obtained from diets rich in fruits, dark green leafy vegetables and legumes, enriched grain products, fortified cereals, or a supplement. Folic acid consumption should be limited to 1,000 micrograms per day from all sources.

Food and Drug Administration Approved Health Claim

Bag #9 (product 2)

FDA ENDORSEMENT SEAL (SHORT):

Diets with enough folic acid may reduce the risk of certain birth defects.

Food and Drug Administration Approved Health Claim

Bag # 4 (product 3)

SEE BACK PANEL (SBP)--WITH LONG MESSAGE ON BACK PANEL

Women who consume adequate amounts of folic acid, a B vitamin, daily throughout their childbearing years may reduce their risk of having a child with a neural tube birth defect. See back panel.

BACK PANEL INFORMATION:

Neural tube birth defects, while not widespread, are very serious. They can have many causes. Adequate amounts of folic acid can be obtained from diets rich in fruits, dark green leafy vegetables and legumes, enriched grain products, fortified cereals, or a supplement. Folic acid consumption should be limited to 1,000 micrograms per day from all sources.

Bag #6 (product 1)

SEE BACK PANEL (SBP) SHORT--WITH NO MESSAGE ON BACK PANEL

Diets with enough folic acid may reduce the risk of certain birth defects. See back panel.

BACK PANEL: no additional claim information

Bag # 12 (product 1)

HEALTH CLAIM CONTROL, FIBER AND FOLIC ACID NUTRIENT CONTENT CLAIMS

Bag #1 (product 1)

Bag #11 (product 2)

NO HEALTH CLAIM AND NO NUTRIENT CONTENT CLAIM CONTROL

Bag #5 (product 2)

Bag #7 (product 1)



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