U. S. Food and Drug Administration
Center for Food Safety and Applied Nutrition
Consumer Impacts of Health Claims
January 1997


Consumer Impacts of Health Claims

Appendix 2 - Product Package Labels

LABEL IMAGES

A Control Label Lasagna (68 K) Cereal (76 K) Yogurt (48 K)
B Control Label with Nutrient Content Claim Lasagna (72 K) Cereal (80 K) Yogurt (52 K)
C Short Generic Claim Lasagna (72 K) Cereal (76 K) Yogurt (52 K)
D Long Generic Claim Lasagna (72 K) Cereal (76 K) Yogurt (52 K)
E Short Public Health Authority Lasagna (72 K) Cereal (76 K) Yogurt (52 K)
F Long Public Health Authority Lasagna (72 K) Cereal (76 K) Yogurt (52 K)
G Short FDA Endorsement Lasagna (72 K) Cereal (76 K) Yogurt (56 K)
H Long FDA Endorsement Lasagna (72 K) Cereal (76 K) Yogurt (56 K)
I "Short" See Back Panel Lasagna (72 K) Cereal (76 K) Yogurt (52 K)
J "Long" See Back Panel Lasagna (72 K) Cereal (76 K) Yogurt (52 K)
K "Long" See Back Panel Lasagna (56 K) Cereal (72 K)
L Back Panel Lasagna (60 K) Cereal (76 K)
M Complete Box -- Control Lasagna (136 K) Cereal (204 K)


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