Consumer Preferences: Baked French Fries

Plot of ppb Acrylamide versus

Color (Range of points about 100-1150 ppb Acrylamide)
Instructions (Range of points about 25-100 ppb Acrylamide)

This is one example of the effect of personal preference. We should note for clarification that the levels of acrylamide shown here are on the low end of our observed range for frozen fries baked according to instructions (119 -1325 ppb, 12 products).

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