Many have tried "low carb" products, while others are just not interested

53% of consumers have heard or seen products that claim to be "low carbohydrate" or "low carb" and say they have tried them.
6% have heard or seen these products, say they have never tried them, but are likely to try them in the next 30 days.
30% have heard or seen these products, say they have never tried them, and are unlikely to try them in the next 30 days.
11% have never heard or seen such products.