US FDA/CFSAN - Fats and Carbs - A Snapshot of Consumer Knowledge from a Recent FDA Survey - Slide 13

US FDA/CFSAN - Fats and Carbs - A Snapshot of Consumer Knowledge from a Recent FDA Survey August 2005

US FDA/CFSAN

Fats and Carbs - A Snapshot of Consumer Knowledge from a Recent FDA Survey

August 2005

Exposure to "carb" products is high

89% of consumers have heard or seen food products that claim to be "low carbohydrate" or "low carb;" 11% have not.

67% of consumers have heard or seen food products that highlight the amount of carbohydrate on their packages; 33% have not.

71% of consumers have heard or seen food products that include the term "carb" or "carbohydrate" in their names, such as "CarbWise" or "Carblite;" 29% have not.

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